The proceed to publish tales about love makes sense
Not a poor Gig
It’s a topic people like to see about. (See: the prosperity of our really Modern Love column that is own! )
More generally speaking, branded content is big business — kind of like editorial mags was previously. Swipe lifetime, the Beehive and Into represent a small percentage of editorial content now being funded by organizations. Snapchat sponsors an online publication, true to life Magazine. The mattress business Casper started a electronic website, Van Winkle’s, and final fall, pivoted to print, with a mag called Woolly. Buck Shave Club has Mel Magazine, Equinox has moreover and Airbnb has Airbnbmag.
Brands don’t constantly demonstrably disclose their exclusive sponsorship of the publications’ editorial content. Into, as an example, claims absolutely absolutely nothing about Grindr in its Address, on its website and sometimes even with its “About” section. It’s only when you click a “advertise” button that you’re taken fully to a website clearly connected with Grindr.
And these websites can easily bring attention that is negative their benefactors. That suggested he was opposed to gay marriage in late November, Into reported on a Facebook post written by Grin dr’s president, Scott Chen. […]