GB cyclists front #OneInAMillion campaign to improve ladies’ biking by 1 million by 2020 Laura Kenny, Lizzie Deignan, Sir Chris Hoy, Elinor Barker and Joanna Rowsell Shand are only a few of the world and Olympic cycling champions to participate a host of ‘real females’ in supporting a campaign that is long-standing aims to slim the vast sex biking space and acquire one million more females on bikes by 2020.
Our research that is latest implies that two thirds of regular cyclist in Britain are guys (69%), when compared with nations like Denmark where male cyclists take into account 47% and female cyclists 53%.
There’s also a vast disparity in self- confidence levels amongst men and women, with over six in ten ladies (64%) saying they don’t feel confident riding their bicycle regarding the roadways (26% greater than guys) and asian brides the same number claiming that infrastructure (63%) and motorist behavior (66%) will not make them feel safe (17% and 13% greater than males, correspondingly). If these obstacles had been eliminated, data indicate the true potential to grow women’s cycling – with 36% of ladies – equating to 9,720,000 – saying they wish to cycle more often.
In 2013 we launched our women’s strategy when simply 525,000 women were cycling regularly – utilizing the aim to boost this figure by 1 million, by 2020. […]